KA YO’S PRODUCT RANGE EDIT PROCESS IS DEFINED BY THREE CORE FACTORS, ALL VITAL TO THE OVERALL PERFORMANCE EMPHASIS.
PERFORMANCE
only feature functional products, designed and engineered to meet the performance requirements of the customer under the toughest conditions.
SUSTAINABILITY
KA YO will do the utmost to select, promote and support products and brands commited to the process of change in which the exploitation of resources, care for the environment and respect for ecological constraints are all in balance to meet the needs of the present. This without compromising the ability of future generations to meet their needs.
CREDIBILITY
Credibility has two key components: trustworthiness and expertise. Few qualities are more integral to a brand’s success than its reputation. KA YO’s product range will solely include products from brands who continuously deliver what has been promised.
INNOVATION
We are in a time of unprecedented change. As a result, both products and brands need to adapt and evolve to meet the ever changing needs of their customers. Placing innovation into the core of the product range edit process changes the conversation, it shifts the whole dynamics of where to go to grow and sustain the traction for the future.
