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Summer looms with great anticipation for most but few appreciate the smell of freshly cut grass as much as the the golfer. The golfer clings to golf as their staple for leisure, catching up with old friends - making new ones - and a good step count.

We believe it’s this mix of perks combined with the sport’s heritage (kept as neatly as the lawn of the golf course) that makes golf so alluring. Perhaps making it seem obsessive by the non-golfer.

At KA-YO, we’re happy to present attire and gear for a contemporary golfer, that focuses not only the sport’s long lineage, but that also embraces technical improvement in performance and a side that is increasingly casual.

Swedish Photographer Erik Pousette photographed a day at the start of the season at Lidingö Golf Club in Stockholm. A soft start with a focus on enjoying golf alongside good company and picturesque scenery - accompanied by selected golf brands:

Malbon, Jones Golf Bags, Lyle & Scott, Kjus, Jordan Golf Shoes, LA based No Members and Metalwood Studios.




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