KA YO w/ ON x PLEASURES x The Loop

Swiss-founded On joins forces with LA’s streetwear disruptors PLEASURES and Austin-based running crew The Loop for a limited-edition release that blurs the line between performance and culture. This head-to-toe capsule fuses cutting-edge function with bold creative energy — engineered for movement, shaped by attitude, and powered by community.

To put the collection to the test, we ventured into the Swedish archipelago — Gålö, where rugged trails, biting winds, and the stillness of Nordic pine forests set the tone. The gear was pushed through real conditions: grip on wet rock, breathability in motion, and structure against shifting weather. Each piece moved with the terrain, responding to nature’s unpredictability.

The garments are an in-store exclusive. Visit KA YO on Norrlandsgatan 13 to explore the full collection and experience it up close.

Director: @stegfors
DoP: @joelhordegard
Photographer: @andershesselman
Creative Director: @chrisbouraux
Creative/Producer: @kellnizi
Talents: @philiphordegard @ornellanizii @sebbketi @juliaalthini @carlwilliam