KA YO w/ GORE-TEX®
The MOVE THROUGH IT photo challenge, a collaboration between GORE-TEX® Brand Studio and KA-YO, invited creators to embrace the elements rather than hide from them. Participants were tasked with capturing the raw emotion of moving through wet, urban landscapes—focusing on rain, mist, and puddles.
The brief was simple: keep GORE-TEX® at the heart of the frame and let "raw creativity" lead the way. Submissions were shared on Instagram using the hashtag #movethroughit for a chance to win.
For the event, we welcomed our community into the store for an evening with @goretexbrand studios — a celebration of creativity, sound, and design.
The space transformed into a living installation, with suspended photography pieces capturing the spirit of exploration and creativity. As night fell, soundscapes from @kornelkovacs and @annamywester framed the night!
📸: @andershesselman
