KA YO introducing Haglöfs

Introducing a brand properly means getting close to it. Touching it, testing it and making it your own.

For @haglofs , we turned KA YO Kitchen into a workshop space. The kitchen was covered in plastic, prepared, and handed over to creativity, guided by our friend and local artist @feliciafaller

Together, guests explored two core Haglöfs pieces through heat press, colour, and personal expression. A chance to move beyond product and into process. Meanwhile we mixed a sour Haglöfs drink for the occasion.

Big love to everyone who came through and made the pieces their own.

Photographer: @anaaphe

FUELED BY:
@omaka.beer