KAYO for Haglöfs

An engineered rework of Swedish craftsmanship, deconstructing archival outdoor DNA and rebuilding it through a translucent ‘Y2K’urban framework. Performance silhouettes are recalibrated for the city, merging weatherproof function with experimental materiality. Grounded in Haglöfs’ legacy of precision and durability, the collection translates mountain-born resilience into a future-facing urban system—where utility, transparency, and nostalgia intersect without compromising authentic Swedish outdoor integrity.

Photography: Anders Hesselman
Post production: Christopher Bouraux
Models: Emil Fransson & Sophie Aréen