KA YO w/ ON '21.1KM SPACE'
For the annual Stockholm Half Marathon, we set out to create more than just a race-day moment — we wanted to build a weekend that celebrated running in all its forms. Together with @on, we brought the Cloudboom Max to the streets of Stockholm through our 21.1KM SPACE activation, designed to connect, inspire, and push the community forward.
Photographer: @adrianpehrson
FUELED BY:
@flowlife
@technogym
@nocco
@1664_blanc_se
@absolutvodka
It began with an early morning shakeout run and breakfast, gathering runners ahead of the race.
Cloudboom Max
After the run, the energy continued with KAYO + ON Customization in collaboration with Wawa Printshop, where participants personalized their gear, and the Technogym Treadmill Race Test, giving runners a chance to try the Cloudboom Max and receive a full running analysis.
Our cheering zones gave spectators a place to watch the race, support their loved ones, and enjoy good music and beverages along the way.
Runners were welcomed in the recovery zone with FlowLife equipment, post-race sandwiches, and a cold beer to recharge after the finish.
After the finish line, the secret after party kicked off with Absolut Vodka drinks, Blanc 1664 beer, and beats from Sebjak and Layer J, making for a night to remember.
