Inspired by the golden age of ski and snowboard videos in the late 90's and equipped with mainly the iconic Sony VX1000 camera, we ventured up north together with locals @isarredwins and @arianaagp to explore the “Backside” of Swedens premiere Ski resort: Åre. The entire crew was fully kitted in The North Face Summit Snow Series and we can honestly say it is some of the best ski & snow gear we have laid our hands on in a long time.

Direction: @swimclubworld 
Creative Direction: @ka____________________yo 
DOP: @joelhordegard
Photography: @swimclubworld